[brudgers]

My visual experience:

1. There is a field to enter zipcode and empty space below.

2. I enter zipcode.

3. Empty space filled with fields for an email and name and a "we found results banner".

4. Because all the results were off my screen I figured it was nothing more than another email harvesting page.

5. Later I saw it on the front page of HN and tried it again. It still looked like an email harvesting page on my laptop. Only because I had seen the comments did I think it might be possible to scroll down.

It might be worth delivering value (results) before asking for value (a visitor's email). Fresh fruits near me is awesome. Signing up for email isn't.

Good luck.

[zild3d]

same here, assumed it was spam before realizing good stuff was below