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by mikeash 3135 days ago
The results are kind of confusing. If I put in zip code 22003 (not mine, but close, and the results are the same) it tells me "1 Result from Georgia" which is bell peppers from a place 611 miles away, then "10 Results from other states" including one place 14 miles away, and another 36 miles away.

The wording seems to imply that it thinks 22003 is in Georgia and the top result is the best, but it's in Virginia and the top result is the most distant one.

I'd also suggest making the on-page results a bit more prominent. My first reaction after typing a zip code was that I was required to give an e-mail address to view the results, and nearly gave up and left the page before realizing they were also displayed at the bottom. (The fact that only the "1 Result from Georgia" was above the fold didn't help, since it looked unrelated.)

1 comments

Ah yeah, the zip database I'm using is a bit out of date (as some other people have mentioned) and you're seeing this behaviour as it thinks 22003 is in Georgia. I had a hunch people might be more interested in results from their own state even if they were a bit further away, but clearly in this case that doesn't make sense.

I'll experiment with moving the email form to under the results, or putting it behind a button. I was trying to make it low friction, but I think I might have gone a bit far.

Interesting, I take it the distances are being computed in some other way? The "results from State" would definitely make a lot more sense if they matched the zip code.
Distances are being computed from a geopoint representation of each zip code (which is a bit out of date, but which I can update fairly easily) to a set of shape files representing US counties. It's intentionally not 100% accurate because the underlying math is quite slow and using slight approximations speeds things way up.