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by dbingham 3134 days ago
Neat!

But you've got some work to do to get the data in there. I put in my Southern Indiana zip code and got 12 results back. Only one was actually anywhere near my zipcode (or even in my state). The rest were anywhere from 200 - 500 miles away. Sorry, but I don't consider Maryland to be local to Indiana.

I would suggest you work on getting data about local farms in there, and then tighten up the constraints for what is considered "local".

At the very least, in the results paragraph, change the display from "12 for your zipcode" which is just flatly false to "1 for your zipcode and 11 in the broader region" or something of that nature.

5 comments

Thanks for the feedback - this is very first version, and there are a lot of improvements to make.

I think you're right about the wording, reading it with fresh eyes it is very confusing, and I'll change it ASAP.

Right now, all the farm information data is pulled from aggregated USDA data so there is a ton of work left to do to get better, finer-grained results. My plan is to look at which zip codes get the most queries and the most user sign ups, and improve results for those first.

The data wrangling aspect of this is definitely one of the biggest challenges. I've spent more time than I'd care to say extracting data from PDFs and other non-parser-friendly materials with regular expressions, and, often, manually.

Have you come across [Local Harvest](https://www.localharvest.org) before? That might be a good data source, at least for what farms exist where. I don't know if they collect data on what farms actually grow.

But I empathize a lot. I've pursued a number of side projects in this space. I've worked on an online farmer's market, a plant database, and a recipe database in the hope of solving a nexus of problems around eating sustainably and sourcing food locally. The only one that ever actually made it to live was http://www.fridgetofood.com and I haven't touched that in years, so it has decayed pretty hard.

I always got hung up on the data collection and translation aspect of things. It's not an easy problem to solve.

Another good data source that I've used is https://www.farmmatch.com/.
I haven't, but a few people have mentioned LocalHarvest, so I am definitely going to look into it.

Thank you for sharing your experience, it's really interesting to hear from other people interested in this space and I haven't had a chance to do so before, so I appreciate it.

Interesting project, not clear on the model for commercialization if any. Here in China we are looking at seasonality as a potential differentiator for our own food offering - http://infinite-food.com/

I think there are a few challenges with offering this as a commercial service. Firstly, the data. You stated you have a USDA data feed, that's great but is going to come away limited by its sources and I'd hazard a guess is largely going to be picking up sources that are the larger and more established versus smaller, more organic/seasonal farmers.

Second, the idea of locality. Right now I am typing this in Hong Kong and I can tell you basically nothing is produced here. So the locality model is 100% out of the question for many high density urban centers (which increasingly are where most people in the world live, usually in Asia).

Another issue from a conceptual standpoint is the high distance a lot of food travels in the US. Because of this reason the locality model is going to break down and the majority of the more established, larger-scale retail operators are sourcing in bulk from reliable supplies at distance rather than nearby vendors. What good is telling someone there are great local vegetables if they can't find them to buy them? Also, a half-price shipment may just have arrived from Honduras or Mexico.

Finally there is the reality of hydroponics. A great deal of some crops (eg. tomatoes, leafy greens, all baby greens) are produced in artificial growth conditions which are generally not seasonal or have exceptionally extended seasons.

If I were you I would think about the matches between data sources, potential demand and commercialization and see if you can't get in to the distribution ecosystem somehow (eg. 'supply chain transparecy') in more innovative places like Detroit where (according to media) a lot of this sort of thing is breaking down right now and there are probably good options for partnerships and cheap scaling.

Lots of people are trying to apply blockchain to agtech but the value add seems weak to me. If you went at the same space with a centralized model and a significant, customer-driven value add (short term/last minute deals for restaurants as per the recently fast growing and relatively new segment of hotels/travel, etc.) I do think this could have legs. But it seems there's a long way to go in finding and validating a model.

One way to look at it would be to have price and/or consumption data as your value add, another would be deal making, another would be qualitative assessment and supply chain transparency (some form of auditing/tracking). Another perspective to look at it from would be the players: restaurateurs, caterers, individual consumers, supermarket chains, farmers markets, etc. Many startups (eg. last mile food delivery) have done well partnering with restaurateurs who ware always under pressure and looking for an edge and immediate cashflow. There's surely opportunities in there, find them!

Just my 2c.

Does a project have to have a commercialization/monitization route?
I think part of the problem you're finding is just that nothing is in season in your zip code, maybe? I don't really know Southern Indiana but I wasn't surprised that there were no real local results around me here in SW PA.
Up here in northern New England, I just harvested kale from my garden, and my CSA pickup on Sunday had a nice variety of squash, root crops, greenhouse spinach and cabbage. I'm sure there's plenty of things in season in southern PA.
Same:

> We found 9 results near your zip code...

> 3 Results from Michigan: (my county, my county, neighboring county...sure!)

> 6 Results from other states: Wisconsin, New York, Virginia, Maryland, New Jersey, New Jersey.

That's 3 results with 6 that are hundreds of miles away.

Hey dbingham :) 's Josh. So you got "apples" too, eh? What? You dont want to go to "local" tomatoes in Georgia, over 500 miles away?!?

But yeah, I like it, but "NEEDS MORE INPUT"! :)

I had a similar experience in Yakima county - According to this site the nearest local apples are in Chelan county which is funny because there are many many apple orchards here.