[lauritz]

This kind of thing has been done for a couple of years now, if I understand the Vodafone offer correctly. Binge On in the U.S. (or StreamOn in Germany) by T-Mobile is the same thing, and the Deutsche Telekom used to offer a plan where you get free Spotify streaming, no matter the state of your data plan.

But then again: Does this kind of marketing touch the _core_ problem of net neutrality? You could argue that--as long as the user's high-speed data is intact--all of these services operate at the same speed.

Of course, this is an incentive to users to choose Spotify or WhatsApp over some competitor, but you could argue that _because_ they're giving you the same speed for everything as long as you still have data, it's not as bad as other approaches (not that I think it's a good thing).

Then again, it probably is a really slippery slope.