[DiabloD3]

Do what I do, I call AMD CPUs "AMD", but AMD GPUs "Radeon"; but never call Nvidia GeForces "GeForces", instead just referring to them as Nvidia.

So, it isn't unusual for me to say "Intel", "AMD", "Radeon", "Nvidia" during the course of a conversation. AMD ended up legitimizing what I do when they split Radeon off as its own company (ala HTX.org and GloFo).

[amaranth]

They didn't make Radeon into its own company, in fact there are rumors Raja Koduri was butting heads with leadership over a desire to do just that. They split it into a separate group within the company just that's just playing with the org chart to change who you report to.