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by rupertj 3131 days ago
Your message is bad. It starts “Become a PROFESSIONAL freelancer”.

Your target market is freelancers, who no doubt already think they’re professionals (because who likes to think they’re not professional?). They’ll be thinking: “I’m already a professional freelancer. I don’t need this product.”

“We help freelancers become more professional with automatic streamlined process...”

Again - I am already a professional freelancer. I don’t need this. Give me some concrete examples of what your product can do for me, how it can save me time, money, etc. There are some examples of how you can save me time further down the page, but they’re things that happen once per client (Onboarding, etc) which is once or twice per year. If you could outline a way you can save me time every day or even once a month, it’d be a much more compelling proposition.

2 comments

And what the hell does it even mean to be a professional freelancer?
Noted, will completely rework on the copy.