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by klank
3134 days ago
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I don't think it's a fair comparison. When you select your charity Amazon Smile directly says: "We will reach out to the organization you select to ensure it is ready to accept donations from Amazon." Furthermore, you aren't able to free form enter a charity. It's only from the list they've sourced (presumably from public records). |
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Yes they might be contacted, but what if they don't want (or simply can't for legal reasons) use Amazon as a gateway for their funds?
Now you've given users the impression that they are helping a certain charity when it never makes it there.
Theoretically, these same users might have made a small donation directly to that company if it wasn't for Smile.
I'd still recommend using Smile, overall I think it's great, but you have to admit there might have been a better way to go about it. How to do that better, I do not know.
[1] https://smile.amazon.com/gp/chpf/about/ref=smi_se_dshb_leli_...