[cr0sh]

I know you can't trust me because I'm just another stranger on the internet, but I worked for Fender briefly in their marketing department a few years back (as a web developer).

I can unequivocally say that they still care about valuing craftsmanship of their products. It may not be to the level of an individual craftsperson constructing a one-off instrument, but it is there.

At least, that's what I perceived while I was there. But take my words for whatever they're worth; I don't play guitar, nor did I take advantage of learning while I was there (part of me regrets not doing so, as the employee discounts were generous, but I still couldn't justify another potentially expensive hobby).

[bherms]

I definitely believe you. Both Gibson and Fender are awesome companies and do make great instruments with amazing quality control. They're as American as apple pie as well... I have zero hate for either brand, but personally for my money, if I'm spending big, I'd go for something really unique.. For example, I'd really love a Jersey Girl or a Robert de la Garza:

http://jerseygirlhg.com/composition/branches/spot/images/02....

https://static.wixstatic.com/media/2b245d_55366c7247ed436480...

Those will set you back roughly $6000 each though :(

http://jerseygirlhg.com/composition