[duckwheat]

$30 - $50 plus a paid subscription seems expensive for what is basically a wifi on/off switch, especially if you wanted to do a whole house.

[_rpd]

They did a lot of things right. It seems like they just couldn't compete with copycats. Maybe they overestimated demand at that price point?

[duckwheat]

At $50 a bulb, it would cost me $1550 to do every permanent fixture in my 1600sqf house. $1100 if I skipped the bathrooms and closets. Another $250 for lamps. I think I was mistaken about the subscription fee, there wasn't one. Regardless, that is crazy expensive.

[_rpd]

Their competitors don't appear to be much cheaper ($40 per bulb), and their pitch materials cite home lighting automation kits that start in the thousands (possibly wired?). They seemed to think that they had a significant price advantage.

Well, hopefully we'll get a more detailed post-mortem than "we ran out of capital."