[ryanricard]

I'm not getting a particularly Apple-y vibe from the press release. What similarities do you see to iPhone ads?

[imajes]

alot of it is about tone, approach, etc. That's harder to show examples of, but definitely has the same feel.

For text, some of this stuff seems Apple/jobs-esque:

"When you post a job on GitHub Jobs, you're sending a message: you want developers who care about their craft."

I'm sure Jobs or Ive has said something like that in one of their videos.

"Starting next Tuesday, everyone will be able to search and browse jobs."

Sure, this is a standard type of sentence, but the composition is distinctly Apple- "when, who, what" - where the who is 'everyone' - no barrier to entry, straightforward, clear.

"Of course, .... if you don't find them useful. But we think you will."

that's again very Appleish. Confident of the opinion but not overly arrogant, suggestive of the outcome.

I'm not sure i can prove this with empirical evidence, but I definitely feel it.

[stevejohnson]

News flash: Apple does not have a monopoly on that tone. It's just a good marketing strategy following basic principles that they employ a lot.

You could also say that a lot of Acer's marketing has a Dell-like tone. But that doesn't mean Acer is taking cues from Dell.

[thenduks]

He didn't say they have a monopoly, he's just saying it feels influenced. Considering the guys who run GitHub are mostly (all?) Mac guys, I don't think that it's a stretch.

[Judson]

You forgot the key - "Tuesday". Apple likes to do things on Tuesdays.

[ciupicri]

Fedora, too[1]:

One week is the added to the schedule to maintain the practice of releasing on Tuesdays. Tuesdays are the designated release day because they are good days for news coverage and the established day we synchronize our content with the mirrors that carry our releases.

[1] http://fedoraproject.org/wiki/Releases/Schedule#Schedule_Con...