[chadgeidel]

I don't see why it's not an endorsement. Money changed hands. The content of reddit's many forums is well known. No one is blind to this.

"I didn't give the killer money for a knife, I bought him lunch!"

[MBCook]

It’s an endorsement of content on TV (see Sean Hannity). It’s an endorsement of content on radio (Dr. Laura lost her show because of it).

Why would anyone think the internet is different? Complaining to advertisers has been very effective for a long time.

[sintaxi]

In a free country you can sell a pair of sneakers to someone with different set of political beliefs if you want to. Thats what you do in a civil society.