[aupright]

Hey, I'm one of the cofounders of ZenHub - we're another popular integration on the marketplace and also sell our product separately through our own website.

From a company/integration on the marketplace, the marketplace has been great in terms of building awareness and exposure. Can confidently say that we've been able to reach new users and customers that we wouldn't have otherwise had if we weren't on the marketplace.

From the perspective of a GitHub user/team, lots of teams prefer to consolidate everything together on a single invoice. If you're using GitHub for software development, you're almost certainly going to need a CI/CD tool and PM tool, so why not bring everything together on a single bill?

[ssijak]

Single bill is not a reason to pay 25 percent more for everything.

[samlewis]

If you're a large enterprise, paying an extra $20/month could definitely be worth not having the pain & cost of having your employees having to manage paying an extra bill each month.

[aupright]

Pricing for the marketplace was completely left up to the discretion of the integrators. There's a number of integrations (ZenHub included) that are the same price whether you buy through the marketplace or through company websites :)

[daveFNbuck]

So you lose 25% of your revenue on github marketplace sales?

[webjunkie]

If you see it that way, yes. But getting people to sign up on your website without the 25% cut is also not for free, think about costly advertising and so on. This is probably what Github and other marketplaces bet on. You always pay for any channel, whether it's direct cuts or upfront costs to get a customer.