[annapurna]

As the article mentions, there are many players in this area and time will tell how Kickstarter leverages their brand to succeed, especially as it is an invitation list only (for now).

Some interesting thoughts from Perry Chen (Kickstarter Co-founder and Chairman): “If you look at a lot of companies, it’s COO, CMO, blah, blah, blah,” Chen said. “But look at a museum. You might have a CEO or director, but then you might have a curator. There is a very specific articulation of roles and lanes, and I think that’s really necessary for Kickstarter, trying to be a different kind of company over a long period of time. If you have operators coming with the classic business playbook, I don’t think we’ll be able to sustain our focus on our mission.”

As for comments regarding the name, you get an idea of why they might have leaned towards drip. On one of the artist's page [1], you see there are different tiers for supporting his project:

1. Dripper [$3/month]

2. Drizzler [$7/month]

3. Sprayer [$15/month]

[1]https://d.rip/peter

[neaden]

Those are absolutely awful names for tiers.

[abiox]

surely an intentional thing. i'd be tempted to do the same, honestly.

[dkersten]

Sure, but they're still terrible (and IMHO somewhat off-putting) tier names. Nothing about the drip branding is making me consider using it, given that I already back a number of people on Patreon. (Of course, there's more to a product than branding, so we will see -- EDIT: as somebody else mentioned, Kickstarter being a PBC does make me more inclined to support this, despite its bad branding)

[Cyberdog]

4. Moistener [$31/month]

5. Squirter [$63/month]

6. Gusher [$127/month]