[falien]

The problem I see with this entire notion is that groups have to do something to make themselves a political force. AARP is powerful because it has a huge audience of high turnout voters to wield. Likewise for certain unions in particular areas.

Facebook groups have no power because they're full of people who waste their time on social networks playing farmville.

I'm all for getting people to engage in the political process somehow, but I fear the people who would take this seriously and use it to motivate their voting are already voting. Injecting ideas only works if you have a credible (or at least powerful) voice.