[ezYZ]

Aside from money, what do you get from work?

  - A concrete sense of accomplishment?
  - A medium through which to grow as a developer / leader / person?
  - Obligation / duty to a worthy cause?
  - Hanging out with people you like?
  - Recognition from people you respect?
  - A sense of your own value in society?
  - Accountability and structure?
  - A stepping stone to some future goal?

It sounds like you might be lacking some of these, and so would have trouble passing that on to employees. A mercenary culture seeps in.

The first person I'd turn to is your cofounder. How does he see it, what are his expectations, is this something that he can take off your plate, etc.

After that, I'd schedule 1-on-1s with your remote employees - in person if you're close, video otherwise. What are their personal and professional goals? How can you position working for you as being directly in line with those?