I did read the article and still was unsure what the antecedent was. I believe they are selling services to adapt software to users based on connected data.
Ah, I see the click-baiters have upped their game: use a socket-puppet account to say "yeah, I don't know either", because that makes me want to go read it. :-)
(I kid about the sock-puppetry, but I'm serious about wanting to read it now. But I won't, because standards.)
(I kid about the sock-puppetry, but I'm serious about wanting to read it now. But I won't, because standards.)