[fixermark]

People, perhaps, get upset about this sort of thing because game content isn't "real," in the sense that an employee could spend mere seconds (assuming a script was already cooked for them to do it) to give this art asset to players for free. The $80 pricepoint (or 40 hours of game interaction) seems a very artificial thing. It doesn't take $80 worth of work to produce and distribute the Vader art asset, so why should one be compelled to pay $80 for it?

... but this is a misunderstanding of the nature of digital content and monopoly. The old rules of supply and demand still apply---even if satisfying demand is relatively trivial after the archetype has been created---when one party has a monopoly on supply, as EA does here. And when the archetype still takes several dozens or hundreds of person-hours to fabricate, there is still cost to EA to be offset. But even if there weren't cost to EA to offset: they have a monopoly on the product, they can charge what they will, the amount of markup they can generate is immaterial.