Recall, Apple is also principle investor in Softbank Vision Fund. As Google recently made its own $1B deal with Lyft. Feels like lines already drawn in the sand, are turning into trenches.
Google’s Waymo passes milestone in driverless car race
I somewhat disagree with your take on the "lines already drawn in the sand". The world is bigger than google and apple, lyft and uber. The ridesharing space in particular is fraught with seemingly strange investment partners. Here is a bloomberg article a week ago with more info:
https://www.bloomberg.com/gadfly/articles/2016-08-16/ride-ha....