[arkem]

In a somewhat similar vein in 2009 I wrote about how useful Twitter is for spreading disinformation.

Some of the points I made were somewhat mitigated by Twitter product changes but I still think it holds up as an article/paper.

http://memeover.arkem.org/2009/12/twitter-as-vector-for-disi...

[Smushman]

Seems that would feed nicely into driving the social prompting (ie the thumbs up) facebook relies on to push their product.