[adventured]

Deals in the US vary in direct proportion to the state of the economy (or a given retailer's plight). In 2009-2011 for example, the deals were frequently tremendous due to bad economic condition of consumers.

Now the US has a U6 unemployment rate near 20 year lows and has added $45 trillion to its household wealth number in the last seven years, while incomes have also been rising modestly well the last several years. The need for substantial deals to move most merchandise is vastly reduced accordingly.