| RSS was strategically killed by Google, Facebook, and Twitter and the rest of the web followed. RSS was basically the open source TiVo of content distribution. Content not wrapped in ads, isn't good for business. Period. The creativity unleashed by hackers with unfettered access to Twitter's RSS payload was legendary. I loved RSS. I still do. I still use Shaun Inman's Fever RSS every day. It is really unfortunate that he has discontinued it, the guy is an artist at the highest level, but I get it. RSS would be all but dead today if it wasn't for Wordpress's universal support of it. Major props to Matt Mullenweg and everything he stands for. It should have become the backbone of the web and Dave Winer and Aaron Swartz more celebrated for it. Instead it is just a footnote. A story of a time before everything digital was wrapped in glorious, money making ads and companies discovered charging for API calls as a business model. |
Because reading from an RSS source required you to have an RSS reader of sorts and there was some configuration required on the users' part - Install a client/setup an online tool, this was an extra (rather complicated) step as compared to say, simply going to Facebook and subscribing to a page you like with the click of a button.
Now, I'm not discounting the possibility it may have been killed strategically by the internet giants, because it's not in their interest, but I do believe Google Adsense (at that time) did allow you to publish ads into your RSS feeds somehow. So, maybe they killed it because of poor adoption rates and the configuration required to setup one?