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by smashingfiasco
3150 days ago
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Oh, they definitely do keep tabs and actively participate in places like HN. You must have missed seeing this a few years ago... > Members of Apple PR seek tabloid photos of celebrities holding iPhones, while others read Apple-focused blogs actively, and keep tabs on prominent Apple beat writers using anonymized social media accounts. A former Apple PR employee notes that the team enjoys being an “overall watchdog,” monitoring what the media is saying about the company every day. https://9to5mac.com/2014/08/29/part-3-strategies-the-art-of-... |
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