[nilved]

> If I search for ruby gems, I probably want code. If someone else does, they may want actual gems.

So they search for "ruby gems" and you search for "ruby gems code." This nails in OP's point:

> Insight: Google does not want you to know or remember. Anything, if at all possible.

[TheCoelacanth]

But if they search "ruby gems" their results for gemstones will include programming results. So instead they need to search for "ruby gems gemstone", but then some clever person names their ruby library gemstone and they need to add more qualifiers and so on.

[IanCal]

No, I search for "ruby gems".

What about that means I don't "know or remember anything"?

[nilved]

The second line of your post is answered by the first.

[IanCal]

I'm really not following. What is it that Google wants me to not know or remember?