[freeflight]

> Making games more addictive is not really all that "evil" or "reprehensible".

Considering the amount of behavioral science being used to accomplish this, it's actually quite "evil".

As much as we humans fancy our intellect and "free will", we are still just very predictable biological automatons. Put us in a very well designed skinner-box, and we gonna be pushing that button until our body rots away without us even noticing.

There is a very fine line between making something "engaging", for the sake of building something exciting, and making something "engaging" for the sake of keeping "engagement going".