[nicolasd]

When checking out a new branch or planning a new feature - ask yourself, if you would deploy it today and the customer sees it - will he notice it/benefit from it. Of course this does not work for all features/long-term things, but it helps to look at it from a customer perspective. First focus is: customer gets his job done (core features & UX) Second focus is: customer is happy using your product (these are all the other things that are nice to have + UI).