In this context, Voldemort. They're clearly embracing the role and even playing it for publicity, like a classic villain going "muahaha!" about their evil plan.
Contrast the new 'social credit' system in China - it's (IMO) pure evil and a disturbing example of government mind control, but presents itself as orderly virtue.
I'm just not sure which one is which. Is Dopamine Voldemort or Umbridge?