[andyjohnson0]

> IBM though, less so?

Why would IBM not also benefit from a consistent design language? Irrespective of what people might think of their products, they are involved in a wide range of business sectors (services, desktop, mainframe, AI, etc.) and I would have thought that consistent typography would help to give them a more integrated feel.

Sure there is an element of "me to" about this - Google, MS, Apple, even Oracle and Atlassian have design languages - but as someone with a general interest in typography I thought this looked pretty good.

[madeofpalk]

You can have a consistent design language without creating your own font though.

[phkahler]

Yeah, I think web sites that insist on having their own fonts are being a bit narcissistic. The user should have the fonts that are pleasing to their eyes installed and their browser should use them. Web sites insisting they know better have too many people doing design. Go ahead and cut that cost, we won't notice.

[madeofpalk]

No, I highly disagree. There's nothing narcissistic about wanting to choose the fonts for your site.

Of course wanting to create your own font is another level, but there's nothing wrong about wanting to choose the font on your site.