[another-dave]

Google started out with "objective" results, but now shows "subjective" results and I think the argument here is how much that is highlighted to the user.

People parse, trust and communicate with supposedly objective sources differently from supposedly subjective ones (e.g. the BBC v Breitbart) and dislike when the latter is presented like the former.

(You can change location on the bottom of the desktop page, and you may be able to unset some other targetting settings, but these are buried somewhere and not clear to the average user. Changes in T&C's also seems like a constantly moving target)