| The self-driving platform will financially nudge you in the right direction. Currently Uber charges more during rush hour. It's rather obvious that self-driving operator will implement similar price discrimination e.g. $10 if you drive alone, $5 if you share with one or more people. And the more they want you to share, the bigger the surcharge e.g. if $10 vs. $5 doesn't have desired effect then maybe $20 vs $5 will. It's a win-win during rush hour (operator makes much more money from the few people who don't care about money and minimizes over-all traffic by packing more people into a single car). |
Personally I'm very skeptical of both the claim that a) self-driving cars will see huge adoptation at the cost of car ownsership and that b) self-driving cars will give less traffic, less pollution and be significantly cheaper than owning a car.
On the latter point, we have basic economic theory: say the average American today spends $600/month total on owning a car. Why would anyone price a self-driving service at $200/month? No, they'd go for an initial price of $400/month for a couple of years to get customers, then sneak back up to $600/month once they've caught most of the market.