[forkLding]

I've used FB ads before for business purposes and I feel its a lot more accessible to SMBs than your standard advertising agency or news media group where you have to phone up, wait for a quote and then have not-so-transparent results where you have to be constantly in touch with the news media group/agency.

FB ads is definitely improvement in terms of the time spent and approachability, cost on the other hand depends on how effective your marketing is so its definitely more variable.

[dhimes]

One of the things these platforms do is allow you to optimize your message quickly by gauging response.

[shostack]

>"then have not-so-transparent results"

I'd argue that Facebook's metrics are not always as transparent as one would hope.