[noetic_techy]

You can already buy KetoKaNa and similar products on amazon, so I don't see how this is any different, nor innovative.

The article hints to studies, but so far I have not heard of anyone combining ketone esters with carb rich diets. Typically they are only used to get you through the slump in ketone production when you first start the keto diet.

It seems this would have been a natural evolutionary path if ketones were meant to co-exist with carbs. Why is it that your body shuts off ketone production with carbs present? Why not keep them both available. Circumventing this without studying the effects first may not be wise.

[rhinoceraptor]

If the graph on their website is to be believed, then it (ketone esters) should be a lot more potent than ketone salts. I have tried KetoCana and I didn't notice any cognitive difference, or much of a difference in ketones as measured by my Ketonix (although that measures breath acetone, not blood BHB, and probably not super accurately).