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by bryananderson
3153 days ago
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While this comment was snarky, it gets at something very real. The Bolt has great range and I’m sure it’s a joy to drive, but it’s an ugly, tiny subcompact. No one outside of our tech early-adopter bubble is going to pay $35,000 for a car that looks like that. Every other car that looks like that sells for $18-20k. Most people don’t care what the propulsion is. The reason the Model 3 has a higher ceiling than the Bolt (if Tesla can figure out their production hell) is because it has the looks and amenities expected of a $35,000 car. We’re never going to solve emissions if only environmentalists and tech lovers like us stop driving gas cars. There have to be alternatives that are compelling to the masses - and not just that, but compelling at their price point. |
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People care about the TCO though. If you're gonna make that extra $15k back in fuel savings in the first two years (and I have no idea whether that's the real number or not, and it's probably very dependent on local fuel charges) then regular people will sign up for that.