[tbomb]

> Apple also maintains very high margins, something that leaves more than enough room for another company to compete on price. The trap here is instead of producing a good product at a better price, most companies produce the cheapest possible product in a race to the bottom.

This is what companies like Anker and Aukey are doing too. They compete directly against Apple's accessories with a well polished, durable product, for cheaper than what Apple charges.