[sah2ed]

Interesting article.

The money quote is the part about insight:

The best strategies are built on top of great insights. Generally, I'd consider a strategic insight to be an understanding of “the true nature of something” (a customer need, market dynamic, or future trend) and/or its relationship to other important environmental factors. There's also a forecasting component to insights. Strategic insights commonly identify opportunity gaps in time — such as the difference between the current state of something and its anticipated future state.

[bolmn]

thanks sah2ed