Is it possible this is just a bit of PR spin by Wallmart to position themselves as being cheaper than Amazon or have I been working in marketing for too long?
More likely a PR piece by Amazon- hey, go do sale arbitrage for us and we can both make money.
Remember, FBA charges you money to use it beyond the cut Amazon seller already pay to sell in the platform.
(Neat thing: a friend of mine was one of the devs on the Amazon FBA seller app that lets you scan barcodes at other stores and see how much you'll make selling it on Amazon)
I read this article as a PR placement by Amazon. Amazon finds the guy (because they have the data on his sales) and connects him to the journalist, because Amazon wants to grow its Seller marketplace in the face of competition from Ebay and Alibaba/Taobao.
Remember, FBA charges you money to use it beyond the cut Amazon seller already pay to sell in the platform.
(Neat thing: a friend of mine was one of the devs on the Amazon FBA seller app that lets you scan barcodes at other stores and see how much you'll make selling it on Amazon)