[peter_vukovic]

A really great overview of the topic.

One thought on the building blocks summary - I would add an Ideation phase after the Insights phase or somehow mention the importance of ideas. The current outline suggests strategy creation is a highly analytical process, when, in fact, it is both creative and analytical at the same time, and requires both sets of skills.

As a side note, you might want to check out the work of Victor Cheng who introduces a lot of McKinsey strategic tools in his book and video series. Could be helpful for your future work!

[bolmn]

thanks Peter, appreciate the feedback. I kept ideation as part of the "Insights" phase but you're correct, it could be split into (1) research and (2) ideation. I'll check out Victor's work. best, Chris