Nobody goes to the README for ads. The README is for a description of the project, and maybe some documentation. When I open the file, that's what I should see, not an ad for the paid version of the project and links to five different monetization services. I'm being advertised to and I have no idea what the project does yet! Granted, if I'm reading on GitHub, then I get a brief blurb at the very top of the screen - and even that's followed by another link to the paid version.