[kingcub]

Patrick, I have read a lot of your articles on A/B testing and what you do to optimize your order flow etc we do very similar things in trading. I think if you saw how we looked over our trades you would see it's very similar to how you go over your analytics to try to capture more market share. You are spot on, it is not the end of it by a long shot at all. It's all about applying the `conjecture - test - learn - adapt - repeat` process over and over. The faster you can make that cycle the more successful you will be, the more efficient / powerful any of those steps is where our edge comes in. A lot of firms in all parts of business still have yet to realize that is what they are, atleast in part, blindly doing when they are successful.