I'm saying we should enter into formal contracts for services that are vital to the running of our businesses. That way there's more protection against getting the rug pulled out from underneath us.
That's easier said than done. Try getting a meeting with the VP of Facebook, who's bonus depends on increasing ad revenue for Fortune 500's with a $100 million dollar budget. Or plow through and take the risk, and be the next Buffer.
Thanks to the MVP religion the expectation is now set that for any business should be able to get $2m in revenue with a $5,000 investment from your uncles and cousins. More often than not you’re taking these risks because you don’t have the money or infrastructure to ‘do it propperly’.