[Frondo]

Aren't a lot of us already doing what matters, but just not articulating it the same way?

I collaborate on a team, so we use one documentation standard and one coding style. We've stripped down our coding and commenting styles to the bare essential--one style that works across the whole team, across the lifespan of the project.

The business that pays our team pays for what customers want. Every once in a while a new guy on the team will write something no one wanted, and we end up chucking it. We're stripping down the project code to the bare essentials necessary to make money.

I think what Chuck Moore brings is not so much a plain ol' minimalism, but a nostalgia for a wild west "one man in a garage" tech scene that never really existed, at least not the way we like to imagine it did, because we live in a world driven as much by money as by love of cool new things.

Not to say he doesn't do cool things, but I could do cool things if I didn't have to answer to business constraints, my fellow team members, and so on.