[nikolay]

I'm talking about absolute price, not relative to competitors. What's so complicated about this device to justify the cost?

[kalleboo]

High development costs (security experts don't come cheap) spread over a small amount of sold devices?

[alexchamberlain]

It may be priced in value, rather than cost.

[jamespo]

Why should yubi price it any cheaper? It will never compete on cost with storing your private keys insecurely.