Basically, it depends on the size of the company - the numbers reported by Netflix are GAAP. The tricky part is depreciation and amortization v. cash which would create a different outcomes in a cashflow and GAAP.
A company with a positive cashflow and GAAP profitable is in the best spot, followed by a company with a positive cashflow and losing money in GAAP-land, followed by a negative cashflow and positive GAAP-land, followed by a negative cashflow and negative GAAP.
EDIT: Sorry, I misunderstood something. Netflix has indeed been making a profit.