[crdoconnor]

>Isn't culture fit just another word for "people like me"?

I've noticed that an emphasis on "culture fit" does tend to correlate with an ethnically & culturally homogenous workplace.

I think most of the candidates I've interviewed and recommended for hire that have been rejected for a vague/no reason have all been foreign.

IMO hiring for culture fit is fine provided you're willing to be very specific and state directly to the candidate's face what aspect of your desired 'culture fit' that they failed.