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by UnoriginalGuy 3157 days ago
"Investigating Factors Influencing Game Piracy in the eSports Settings of South Korea"[0] shows that behavioural intention was the result of social norms and attitude; for example if people who had friends or spouses who viewed piracy favorably they too were more likely to pirate themselves.

[0] http://digitalrepository.unm.edu/educ_hess_etds/9/