[jpalomaki]

If charging for the content or showing separate ads is not an option, one solution is to setup sponsorship agreements and/or build the advertising into the shows.

Creative people can probably come up with also more subtle ways for doing this than the obvious Apple or Dell logo on computer or laptop or Pepsi can on the table. I could imagine some cross media campaigns for example which start to blur the division between shows and reality.

For more efficient targeting you could switch to airing the shows through social network sites, like Facebook and Twitter. This way you could actually tailor the products placements for different customer segments based on their profile. With the current level of computer graphics this is getting feasible. For example in sport events they are already dynamically imposing the ads on the side of the field to TV feed (so that you can show different ads to different markets)[1]

[1] http://www.supponor.com/