[needSomeCoffee]

I have a proven, novel means to gain insight about System1 response. Issued a patent for it (which I think is reasonably well written). Worked great applying it improve response to P&G's branded ads (then was part of McD's SG&A cuts). Would love to use it to improve romantic outcomes (better than survey response measures; e.g. "love at first [System1] sight" would make Kahneman/Tversky proud). Etc. Same coin, opposite side. If I was you, I would hang around some grabybeards who are 50+ and have been working in logistical positions for corporations, expand your network, and hire a great salesman. The GB's will have ideas, but not the where-with-all to act -- notably if they have a family HC plan. The network (also a good GB win), and your sales team are more important than a great idea. You really just need a "good enough" idea, execution, plus sales to get started, then adjust. HTH.