[Theodores]

People are forgetting that Steve Jobs was always about the tech and the marketing. In his mind the marketing and putting the customer first was every bit as important as the product. Apple really was a synergy of product and marketing from the get go.

A lot of work went into the notch, I doubt that Mr Ive et al. thought the marketing angle first but you are right, the biggest thing about the notch is people 'bikeshed' over it and talk about it. It gets noticed. And yes it does identify you as having the latest model. That takes you into the marketing that Apple is 50% about (with tech being the other 50% in how Steve Jobs did products).

Although we no longer have Steve Jobs at the helm his vision lives on in the team that he built.