[DougN7]

I would never have guessed what ATVI was. So audience is important, which means for a public post, stock symbols probably aren't a great idea.

[koko775]

It's the first result not only on Google but DuckDuckGo as well. Do you not search for unfamiliar terms?

[DougN7]

Sure I do. But if one has an aim to be understood, it's better not to make everyone lookup what you're referring to. If something has a well known name, use the name!