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by 46922010 3161 days ago
It definitely depends where you are living, and how you travel.

If you haven't been to London recently I understand you might say there are a few ads, but lately I have really begun to notice just how prevalent they are. The tube is absolutely plastered with them - in the train carriages, the escalators, the tunnels between platforms. Construction work fences are covered in ads. And this is for thousands of people who travel 30-45mins two times every day, completely filled with ads. You don't necessarily pay them much attention every day, but they definitely have an effect on which companies, brands and even theatre performances pop into my head first.

On top of this, I took a flight to Heathrow last night and there were ads on the plane, ads all over the arrivals area as you walk to the taxi rank. In the Uber home I noticed the motorway connecting Heathrow and London has bright electronic billboards one after the other - it never seems to end.

I just wanted to give some perspective on what the commuter experience is like in London (and I'm sure in other large cities, too). It may feel like you experience less ads personally, but that may not be representative of the general public.

The apps you mentioned are a select few (admittedly good examples of how TV ads have gone down) , but most free apps now rely on some kind of advertising model to be profitable. Almost every social media platform forces ads into your timeline. Perhaps we just don't tend to notice how pervasive they are.

2 comments

I guess one side effect of being glued to your phone all the time is that you don't notice adverts. But the tube had adverts in the 90s, and before - http://howlsandwhispers.co.uk/articles/bob-mazzer-london-und...

I did notice adverts on a flight from delhi last month on the front of a film, but it's very rare I'll watch anything on a plane's entertainment system, partly because of things like adverts.

Even tiny cities in comparison will give you a similar experience. You just have to look. There's probably a lot of people looking right through them.