[Wonsize]

I have heard reports of incidents similar to this one from several of my friends. There is some undeniable "spookiness" going on. It may or may not be Facebook using the mic.

There are possible confounds:

1. The algo's are that good, meaning that the spookiness is explained by them having other data (say about your peer group) and then knew that you wanted that gourmet coffee press that you and your wife talked about, before you talked about it.

2. We may be unaware of the sheer number of times we are being targeted on the web.

So add in a salience factor where you are targeted millions of times, by pretty good algos, and then only notice the ones where there is that coincidence that lead to a feeling a "spookiness."

I am sure that explains some of these... but I am still left unsure about the mic issue!